Hello, I'm Ekta!

Asa User Researcher and Designer based out of San Francisco, my journey has been an adventure from the bustling streets of India to the innovative landscape of Silicon Valley. With a background in Computer Science, my career took a fascinating turn from the logical world of coding and data analysis to the dynamic sphere of User Experience (UX). This shift wasn't just a career move; it was a discovery of my true calling.

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Over the past decade, I've combined my skills in design, technology, and understanding human emotions to uncover the 'why' behind every action. My passion is in unraveling complex feelings and subconscious drives behind user actions and behavior to create intuitive and impactful designs that truly connect with users.

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When I’m not ruminating over my research, you can find me whipping up something questionable in my kitchen, tinkering with Lightroom, or exploring the great outdoors.

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​Want to chat? I'm always up for discussing ideas and opportunities over a cup of steaming hot coffee!